Our Thoughts
Articles and insights exploring the role of authentically human AI in shaping the future of B2B content.
Articles
Mar 7, 2026
The $300B AI Bet — Bubble or Broadening
Articles
Mar 6, 2026
Nike — The Brand That Forgot Its Promise
Articles
Feb 27, 2026
The Authenticity Debate Is Asking the Wrong Question
Articles
Oct 22, 2025
When the Climb Becomes the Classroom: 5 Lessons From Mt. Kenya
Articles
Jun 3, 2025
Navigating AI Ethics: A Practical Guide for Professionals
Articles
Apr 6, 2025
AI Can Smile, but it Can’t Laugh (Yet) - Part 1
Articles
Feb 11, 2025
Is AI Making Us Smarter or Just Better at Delegating Our Thinking?
Articles
Feb 11, 2024
The Super (Bowl) Power of Iconic "Product Moments" : Why Some Products Go Viral, and Others are Quickly Forgotten.
Articles
Dec 10, 2024
When Brands Lose Their Way: Coca-Cola, Jaguar, and Bud Light
Articles
Nov 20, 2024
The AI Video Transformation Pyramid
Articles
Nov 11, 2024
Beyond Sincerity: Unlocking Authentic Communication in the B2B World
Articles
Oct 17, 2024
Is AI coming for jobs in Sales and Marketing?
Articles
Oct 1, 2024
“In-the-moment” Personalization of B2B Experiences at Scale
Articles
Sep 29, 2024
The Cost of Indifference
Articles
Aug 27, 2024
Content at the Crossroads
Articles
Aug 26, 2024